Tech’s big gadget show edges closer to gender equity

This year,44 per cent of the current keynoters are women – 60 per cent of them women of colour

The world’s largest tech conference has apparently learned a big lesson about gender equity.

CES, the huge annual consumer-electronics show in Las Vegas, caught major flak from activists in late 2017 when it unveiled an all-male lineup of keynote speakers for the second year in a row. Although it later added two female keynoters , the gathering’s “boys’ club” reputation remained intact. It didn’t help that one of the unsanctioned events latching on to CES last year was a nightclub featuring female “robot strippers.”

This year, four of the nine current keynoters are women. GenderAvenger, the activist group that raised a ruckus last year, recently sent CES organizers a congratulatory letter and awarded the show a “Gold Stamp of Approval” for a roster of keynote and “featured” speakers that it says is 45 per cent women — 60 per cent of them women of colour.

It’s a significant change for CES, which like most tech conferences remains disproportionately male, just like the industry it serves. Even absent the robot dogs, sci-fi worthy gadgets and “booth babes” CES has been known for, you could readily peg it as a technology show from the bathroom lines alone — where men shift uncomfortably as they wait their turn while women waltz right in.

Keynoters this year include IBM CEO Ginni Rometty; Lisa Su, CEO of chipmaker Advanced Micro Devices; and U.S. Transportation Security Elaine Chao. The entire featured speaker list is currently half female, although the exact percentage won’t be known until after the event. “There is no question we keep trying to do better,” said Gary Shapiro, CEO of the Consumer Technology Association, which organizes CES.

“Diversity is about having people who see things differently — frankly, disagree with you and tell you that you are stupid,” said Tania Yuki, CEO of social media analytics company Shareablee and an attendee of CES for the past several years. The big question, she says, is whether CES has really listened to its critics.

CES is the place to be for tech companies and startups to show off their latest gadgets and features. More than 180,000 people are expected to attend this year, and some 4,500 companies will be on the convention floor. Among them are newcomers like Tide maker Procter & Gamble, defence contractor Raytheon and tractor seller John Deere — all eager to burnish their technology bona fides.

But really levelling the playing field often means more than inviting female CEOs to speak. For starters, women and people of colour are underrepresented in the tech industry, especially in leadership and technical roles. So, conference organizers might need to look harder, or be more flexible in who they invite to speak.

There are also optics. While recent attendees say “booth babes” — scantily clad women hawking gadgets — no longer seem to be a presence, some companies still hire “fitness models,” largely young women wearing tight-fitting outfits, to demo products. This can make it difficult for the few women at the show who are there as executives, engineers and other technologists, as men mistake them for models, too.

“When you are talking about scantily clad models you are setting a tone,” said Bobbie Carlton, the founder of Innovation Women, a speaker bureau for women. “It is a slippery slope and you end up with this type of mentality that runs through industry, where women are objectified and are only useful if they look good.”

More optics: Until recently, a porn convention taking place immediately after CES appeared more diverse than CES itself. Not a good look for the tech confab.

There are also logistical challenges, Carlton said. For example, women often work for smaller companies, which can find it more challenging to “send someone cross-country to stay at a fancy hotel for three days,” she said.

Rajia Abdelaziz is CEO of invisaWear, a startup that makes smart “safety jewelry.” While she’s attending CES this year, she said it wasn’t worth the $10,000 it would cost her company to have its own convention-floor booth. In addition to the cost concerns, Abdelaziz notes that her products are primarily aimed at women — and there just aren’t that many of them at CES.

Women are also still more likely to be responsible for the home and for child care, so they might turn down speaking opportunities if the timing doesn’t work for them, Carlton said.

CES has tried to make some concessions. For example, it offers private pods for women to pump breast milk at the event. But it doesn’t offer child care support, unlike the smaller Grace Hopper Celebration for Women in Computing conference, a fall event aimed at women in computer science.

Organizers note that children are not permitted at CES. Although kids are also banned from Grace Hopper, that conference still manages to offer free child care for attendees.

Still, Yuki is hopeful that CES is on the right track. “It’s a big conference,” she said. “You can only turn a very big ship very slowly.”

Associated Press Writer Joseph Pisani contributed to this story.

Barbara Ortutay, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

“It’ll happen again”: Lake Country council has no answers for flood victims

Flood victim snuffed when she asked about future provisions to stop water main breaks from occuring

Downtown mural on the walls of Kelowna’s Gospel Mission to be unveiled

The event will be held at the Innovation Centre June 28

Big changes to food services at UBC Okanagan

Healthy, high-quality food on the menu as UBCO staffs up for in-house operations

Rockets’ Foote signs entry deal with new NHL team

Foote was drafted by the Tampa Bay Lightning on June 21

Car crashed into building in West Kelowna

No one inside, nor the driver was injured

VIDEO: Tributes flow on 10th anniversary of Michael Jackson’s death

Jackson received a fatal dose of the anesthetic propofol on June 25, 2009. He died at age 50

VIDEO: Killer whale steals fisherman’s catch off North Coast

Fishing duel results in eager orca snagging salmon in Prince Rupert

Tolko donation helps build new Okanagan daycare

The Early Years Daycare Centre is scheduled to open at the end of summer 2019

40 cats surrendered in apparent hoarding at B.C. home

Officers found the cats living among piles of garbage and feces, suffering from fleas

UPDATE: RCMP expect Highway 1 closure west of Salmon Arm to be lengthy

Police collision analysis and reconstruction investigating accident scene

Vancouver Aquarium drops cetacean ban lawsuit in new lease agreement

Ocean Wise CEO Lasse Gustavsson called the updated lease an exciting new chapter for the aquarium

New river channel shuttle service in the South Okanagan

Company launches this Friday and offers services within City of Penticton limits

Okanagan RCMP bike patrol rolls up on alleged stolen vehicle from Burnaby

The driver, a 30-year-old Kelowna man, has been held in custody and is facing possible charges of possession of stolen property and obstructing a police officer

Trail Alliance to oversee Sicamous-to-Armstrong rail trail planning

Regional district relies on non-profit organization’s expertise on trail projects

Most Read