Couple who bought $120k banana duct-taped to wall say artwork will be ‘iconic’

Pair compared it to Warhol’s ‘Campbell’s Soup Cans,’ which was initially ‘met with mockery’

In this Dec. 4, 2019 photo, gallery owner Emmanuel Perrotin poses next to Italian artist Maurizio Cattlelan’s “Comedian” at the Art Basel exhibition in Miami Beach, Fla. The work sold for $120,000. (Siobhan Morrissey via AP)

A Miami couple who bought a headline-grabbing banana duct-taped to a wall have acknowledged the absurdity of the artwork, but say they believe it will become an icon and plan to gift it to a museum.

Billy and Beatrice Cox said in a statement that they spent more than $100,000 on the “unicorn of the art world” after seeing “the public debate it sparked about art and our society.”

The conceptual artwork — “Comedian,” by Italian artist Maurizio Cattelan — was the talk of last week’s Art Basel Miami. The artist sold three editions, each in the $120,000 to $150,000 range, according to the Perrotin gallery.

“We are acutely aware of the blatant absurdity of the fact that ‘Comedian’ is an otherwise inexpensive and perishable piece of produce and a couple inches of duct tape,” the Coxes said. “Ultimately we sense that Cattelan’s banana will become an iconic historical object.”

The piece was widely parodied on social media. Kelly Ripa and Ryan Seacrest framed a bagel with a piece of duct tape over it and Brooke Shields taped a banana to her forehead, writing, “An expensive selfie,” on Instagram.

On Saturday at the art fair, Georgian-born artist David Datuna removed the latest iteration of the banana from the wall, unpeeled it and took a bite as a large crowd documented the moment with their phones.

“I respect Maurizio, but it’s art performance: Hungry artist,” said Datuna, who was not among the buyers.

The piece became such a focus of gawking that the gallery removed it Sunday for the final day to encourage viewers to see the rest of the art fair.

The Miami couple — whose purchase included a “certificate of authenticity” along with the banana and the piece of tape — said they plan to loan and later gift the work to an unspecified art institution in hopes of attracting new generations to the museum.

They plan to throw out old bananas when appropriate. “Yes … the banana itself will need to be replaced,” they said.

READ MORE: Painting given to B.C. woman as gag goes for $481,000

The couple compared the artwork to Andy Warhol’s now iconic “Campbell’s Soup Cans,” which said was initially “met with mockery.”

Critics reasoned they could easily recreate the pricey art following a quick trip to the grocery store, but the gallery said in a statement that certificates of authenticity are crucial in conceptual art.

Without one, “a piece of conceptual artwork is nothing more than its material representation.”

Kelli Kennedy, The Associated Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

End of an era for Kelowna’s City of Gravity festival

The annual electronic dance music festival has no plans to return in 2020

Kelowna SPCA gives tips on pet safety during harsh winter conditions

SPCA strongly urges pet owners to keep all animals inside during the winter

Engineering professor’s rhetoric wins UBC Okanagan zombie apocalypse debate

Professor Dr. Ray Taheri persuaded the audience in the fun, make-believe 2020 Life Raft Debate

Former West Kelowna Warriors player nominated for NCAA top award

Jason Cotton was one of 18 BC Hockey League players nominated for the Hobey Baker Award

Kelowna-Rutland Lions Club donates $1,500 to YWCA for youth in need

The Lions Club donated the money on Wednesday

Team Invati brings moves to Swinging with the Stars

Team members use their yoga knowledge to dance

Penticton RCMP take down local drug trafficking operation

Weapons, suspected drugs, seized by RCMP

RCMP release photos of man wanted in Princeton armed robbery

RCMP have released photos and a description of the man suspected of… Continue reading

Cougar not likely behind swine assault in Okanagan: BC Conservation

Coyotes, bobcat thought to be more likely culprit

Natural gas use skyrockets as temperatures plunge in Okanagan

Southern Interior use up 75 per cent Tuesday over average January

North Okanagan blaze sends woman to hospital

Firefighters rescue cat from early morning fire near Vernon

UPDATE: One deceased after serious collision on Hwy 97 near Summerland

Southbound vehicle lost control, entered northbound lanes, hit by a transport truck.

Special prosecutor to review Cranbrook toddler drowning case

Evidence disclosure at issue in the case of a woman sentenced for criminal negligence causing death

Most Read