Salmon Arm Bay at its serene best. (File photo)

Salmon Arm chips in for big ad in national magazine to leverage #1 status

Ad purchase comes on heels of city’s top community ranking

Salmon Arm council is chipping in $5,000 to help fund what’s being described as a unique advertising opportunity.

On Aug. 8, Maclean’s magazine published its Canada’s Best Communities 2019 rankings, with Salmon Arm coming in first in B.C., sixth in Canada.

The Salmon Arm Economic Development Society (SAEDS) was informed of the placement ahead of time, as was city council.

Economic development manager Lana Fitt came to a special meeting of council on Aug. 1 to ask for $5,000 from the city.

She explained the total cost of the one-page ad in the national magazine (which she did not name because Best Communities had not yet been published) was $11,500. She said it would exceed SAEDS’ marketing budget for 2019 by $5,000.

“This national advertising includes a print circulation of 199,000 and combined print and digital readership of 3.5 million. The reader demographics align very well with the target demographics identified within our marketing strategy of young families and millennials. We feel this national exposure will provide a high return on investment back to the community in the form of talent attraction,” wrote Fitt to council.

Read more: Salmon Arm named best in B.C.

Read more: Salmon Arm – ‘Small city, big ideas’ brand approved

Read more: Gaining momentum – city councillor pedals Salmon Arm’s new brand

Council checked with staff to see how much money was left in the council initiatives fund and was told $8,963.

“I really support this, I think it’s incredible exposure for the money we’re spending,” said Coun. Debbie Cannon. “Just look at the circulation of this magazine; I think it’s great.”

Coun. Kevin Flynn agreed.

“We haven’t spent a lot of money to introduce our branding to the world… I think this is a unique and positive one-time opportunity.”

Couns. Tim Lavery, Flynn and Cannon voted for the expenditure. Coun. Chad Eliason voting against, explaining later that he thought perhaps the money could be used more wisely with targeted social media advertising.

Couns. Sylvia Lindgren and Louise Wallace Richmond were absent.

Fitt explains that the full-page ad in Mclean’s will run on Aug. 15, with the idea of capitalizing on the exposure in the Best Communities publication by directing readers to community portals where the interest can be kept alive.


@SalmonArm
marthawickett@saobserver.net

Like us on Facebook and follow us on Twitter

Just Posted

Lake Country human rights leader honoured at Vernon school

Alaina Podmorow, 22, was inducted into Mission Hill Elementary’s Hall of Fame

Warriors looking for Teddy, hoping for win

West Kelowna hosts their annual Teddy Bear Toss fundraiser Saturday night

WATCH: ‘Stubborn’ fire destroys Big White Ski Resort chalet

The building, which lit up in flames around 2 a.m., was an infamous spot to Big White locals

Rockets drop second straight, conclude 6-game road trip Saturday in Moose Jaw

Kelowna fell short against the Regina Pats 4-3 Friday night

Warriors look to snap 4 game losing streak in Trail

West Kelowna takes on the Smoke Eaters Friday night

VIDEO: Success of wildlife corridors in Banff National Park has advocates wanting more

Demand for more highway protection escalated after seven elk were killed by a semi-trailer near Canmore

Sharks beat Canucks 4-2 to snap 6-game skid

Vancouver visits Vegas on Sunday

Fans sing Canadian anthem after sound system breaks at BMW IBSF World Cup

The Canadians in attendance made sure their team and flag were honoured on the podium

Frosty will have to pay rent to stay on Okanagan sidewalk next Christmas

Vernon Teach and Learn allowed to keep Frosty up, but will need a permit come January 1

Prince George RCMP use bait packages to catch porch pirates over the holidays

First-in-Canada program with Amazon looks to combat parcel theft

Conservation officers on the hunt for North Okanagan moose poachers

Officers execute search warrant Friday morning, investigation continues

UPDATE: Highway 1 reopens after vehicle incident near Boston Bar

Initial reports of a jack-knifed semi truck had closed both directions of the highway

Kootnekoff: Accommodating religious celebrations

Employers must be mindful that not everyone celebrates holidays which are days off

Nanaimo mechanical engineer creates thief tracking program

Nanaimo Thief Tracking lets users plot and share information about thefts online

Most Read