A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

UPDATE: Hindu organization asks B.C. company to pull ‘offensive’ jacket

Om Boys jacket features likeness of deity Ganesh holding a wrench

An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.

In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is “highly inappropriate.” Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.

“Inappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,” Zed said in the news release.

Zed also asked Om Boys and its CEO issue an apology.

Jesse Jeans, Om Boys spokesman, said it isn’t the company’s intention to offend anyone.

“That’s not what the brand’s about at all,” said Jeans. “It’s in my write-up on the ‘about’ section [of www.omboys.ca]. They’ll see that it’s totally not to offend anybody.”

According to Om Boys’ website, its mission is to raise awareness about Crohn’s, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.

“The designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,” Jeans said in a subsequent e-mail. “Our customer base so far has come from all walks of life. Our next design might even have ‘all’ the different religions riding motorbikes together, having fun, getting along and call it, ‘One Love.’”

Zed was contacted and indicated he would be providing further comment.

The Nanaimo Hindu Cultural Society was contacted, but didn’t immediately respond to a request for comment.



reporter@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

Kelowna company wins contract for Kitimat LNG project

SK Form & Finish will work with equivalent of 4,000 fully loaded concrete trucks

Kelowna Chamber of Commerce commends council on tough decision

Kelowna city councillors decided to leave short-term rental bylaw as is, for now

City of Kelowna defeats short-term rentals ‘for now’

Kelowna councillors to protect long-term rental market in close vote

UBC Okanagan brings in local for Heat golf coach

Clay Stothers from Okanagan Golf Club joins the Heat

Big White firefighters rescue frozen dog from ice

The fire crew found a dog stuck in the at Lake Paul on May 20

VIDEO: Showers are back in the forecast

Temperatures are expected to drop, paired with clouds and rain

Update: Plan to see more smoke from South Okanagan wildfire

Richter Creek wildfire, 12 kilometres west of Osoyoos, is an estimated 400 hectares

Bizarre incident in Okanagan alley leads to arrest of Calgary man

A man was witnessed jumping on a car ‘acting like an ape’

Most British Columbians agree the ‘big one’ is coming, but only 50% are prepared

Only 46 per cent of British Columbians have prepared an emergency kit with supplies they might need

Kamloops RCMP bait program expands to include packages and bikes

Police are scatter items throughout the city in an attempt to lure thieves

Gucci Mane’s South Okanagan concert officially postponed

Agency is looking at new tour dates between the Sept. 3 and 15 in Penticton

B.C. man to pay Maxime Bernier’s People’s Party $20k over lawsuit

Federal judge shut down Satinder Dhillon’s ‘nonsensical’ motion to bar use of PPC name in byelection

Okanagan businesses evacuated after potentially explosive situation

Gas line hit, RCMP block off entire block in downtown Vernon

Support sought for family of mother who died at Shuswap campground

Chase Fire and Rescue Association hosting May 25 fundraiser

Most Read