Jamie and Tanisha Out and Toni Starkell are the team behind Forage General, a floral, coffee and gift shop located in downtown Salmon Arm at the corner of Alexander Street and the Trans-Canada Highway. (Lachlan Labere-Salmon Arm Observer)

Jamie and Tanisha Out and Toni Starkell are the team behind Forage General, a floral, coffee and gift shop located in downtown Salmon Arm at the corner of Alexander Street and the Trans-Canada Highway. (Lachlan Labere-Salmon Arm Observer)

VIDEO: Salmon Arm trio open small business with big city feel

Forage General offers flowers, coffee and a variety of unique gifts

If enjoying a pour-over coffee while creating a vibrant bouquet of flowers is a pairing that appeals to you, then you may want to pay Forage General a visit.

The newly opened business, located on the corner of Alexander Street and the Trans-Canada Highway (parking available by Domino’s Pizza) is the creation of Salmon Arm couple Tanisha and Jamie Out and business partner Toni Starkell. The space, open and uncluttered, was inspired, in part, by things and places the Outs enjoyed in Vancouver before moving back to Salmon Arm two years ago.

“We’ve always been drawn to those things, the minimalist aspect of things, and we wanted to incorporate that into this shop, into this spot,” said Jamie. “And just to kind of give people that experience, stepping into something that maybe they haven’t seen before, they have’t experienced.”

Tanisha, an experienced florist, explained part of the concept behind the store’s flower bar is that it allows customers to be creative with their flower arrangements if they wish to be.

“Before I was a florist, I’d go into flower shops and you’d feel almost intimidated or you didn’t have the freedom to create,” said Tanisha. “So that was kind of the idea with this, to make it an experience where people felt comfortable to be creative and build their own. Or else I could help them through.”

Read more: Food For Fit from Blk Box

Read more: Small works of Shuswap artists featured in new exhibition

Along with the assorted fresh flora, Forage General also offers coffees, teas, baking supplied by local bakeries, and a variety of products that fit with the store’s look and feel.

Asked about the store’s name, Jamie said the “Forage” part came from a book about military tanks from the First World War.

“One had this amazing hand-drawn maple leaf, and it said “forage” in really unique writing,” Jamie explained. “I was so drawn to that picture and that word, and it just tied in really well with the idea of foraging for flowers, for greenery and stuff. So we just brought that idea into the name of this. “

When health restrictions are no longer limiting public gatherings, Jamie and Tanisha are looking forward having window seating for those looking to enjoy a beverage and/or a baked goodies, and they also hope to host a variety of workshops.

Jamie, Tanisha and Toni, and their families put in a lot of the work needed to get Forage General ready for opening. Some of that help came from Tanisha’s brother, Greg Sebell (Sczebel), who recently co-opened the restaurant BLK BOX in Kelowna.

“My brother and I have always been creative together,” said Tanisha, adding she comes from a family of entrepreneurs.

Forage General is open from 10 a.m. to 6 p.m. Monday to Thursday, from 10 a.m. to 7 p.m. on Fridays, and from 10 a.m. to 4 p.m. on Saturdays.

Like us on Facebook and follow us on Twitter

Salmon Arm

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

While the Okanagan Rail Trail remained open, Coldstream parks have been closed for a month now, but could re-open mid-May. (Jennifer Smith - Morning Star)
Funds link Okanagan Rail Trail to Predator Ridge

1.3-km section of multi-use trail with a safe crossing under Highway 97

Vernon Fire Rescue Services, BC Ambulance and Vernon North Okanagan RCMP responded to a three-vehicle collision at 32nd Street and 41st Avenue Friday, Feb. 26, 2021. (Google Maps)
Three vehicles collide on main Vernon road

Extent of injuries unknown at this time; police, ambulance and fire on scene

Several road closures were in effect Jan. 13 due to downed trees, but meanwhile many residents are hoping Lake Country will invest in fixing damaged roads in 2021. (District of Lake Country photo)
Road safety puts Lake Country traffic plans in drive

District funds traffic calming program, and community grant

One person was extricated from a vehicle that rolled off Highway 97 Feb. 25, 2021, near Clerke Road in Coldstream around 2 p.m. (Roger Knox - Vernon Morning Star)
Two hurt in Highway 97 rollover south of Vernon

Ambulance transfers two patients with non-life-threatening injuries

The District of Lake Country and BC Transit would like the public’s feedback on how to improve the Kelowna Regional Transit System for Lake Country. (File photo)
Lake Country residents asked for transit feedback

District and BC Transit seeking ways to improve Kelowna transit system for Lake Country residents

Kelowna singer-songwriter Brent Carmichael wants to encourage the community to be more empathetic. (Brent Carmichael)
Kelowna singer-songwriter calls for compassion, empathy in new music video

Brent Carmichael’s new music video will premier on Feb. 28

Bryan Adams with his mom, Jane Adams Clark, at Lions Gate Hospital. (Bryan Adams)
Bryan Adams gives shout out to North Shore hospital

The singer’s mom was in Lions Gate Hospital for care

Shoppers will be able to get their hands on signed bottles of Ryan Reynolds’ new gin at B.C. liquor stores this summer. (Twitter/Ryan Reynolds)
Ryan Reynold’s new Aviation Gin autographed and coming to B.C. stores

This summer 100 bottles will be available to the public for purchase across five B.C. liquor stores

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Summerland’s municipal council will proceed with a four per cent property tax increase this year, but the deadlines for property tax payment have been extended. (John Arendt - Summerland Review)
Summerland councillor’s letter to media draws disappointment from colleagues

Statements about solar project did not violate ethical or conduct standards

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

(Phil McLachlan - Capital News)
Kelowna’s top cop removing barriers for women in the force

Kara Triance’s journey to becoming a police chief was not without its challenges

Ella Lamourexu. (Phil McLachlan, Kelowna Capital News)
Kelowna’s drag story

Ella Lamourexu explains the history behind drag in Kelowna

Person experiencing homelessness. (Black Press Media file photo)
Program preventing youth homelessness launches in the Okanagan

Upstream Project’s goal is to help young people become more resilient

Most Read