More than 120,000 sandbags were laid down to protect Penticton beaches during the flooding crisis, which Travel Penticton said was one of the factors that affected tourism throughout the region last summer. Western News file photo

Travel Penticton pushing for unified voice in TOTA

Thom Tischik hopes the regional group can combat tourism woes from wildfires with a unified message

The head of Travel Penticton wants to see a more unified voice from travel associations throughout the region when facing issues like wildfires and flooding from the past summer.

That’s the message Thom Tischik said he will be taking to the Thompson-Okanagan Tourism Association after getting elected to a director’s seat this month.

Related: Penticton is open for business

“I was quite thrilled about that; I was quite delighted to go onto that, because I think it’s a great way for us to, in Penticton and the South Okanagan area, have representation on the board,” Tischik said.

“Of course, on those kinds of boards, I have to be as globally thinking as possible, and TOTA ranges from Valemount right down to the border, so it’s a large region.”

Tischik was elected to the association’s board of directors during the group’s annual general meeting this month, which he said means the South Okanagan will be gaining some sway on the 15-member board.

Related: Tourism affected by smoky skies

“If there’s an issue that happens, say, in Blue River, which is part of the region, I have to also be aware of those kinds of things, and not just pushing our agenda,” he added.

One of the main issues Tischik said he would like to focus on is the impacts of disasters like wildfires in B.C., which affected tourism throughout the province this summer.

“How we work with dissemination of information, how we work with media, how everyone is collaborative and co-ordinated in messaging, and how we all work together between communities, municipal governments, marketing organizations, private sector, how we all are on the same kind of page when we have to deal with these crises that inevitably will come up,” Tischik said.

“We need to have some kind of plan, and we would also want to have that plan to integrate into Destination British Columbia as well, with how their messaging is done.”

Related: 2017 now worst wildfire season in B.C.

Though Travel Penticton was active with the media on pushing messaging that the city was open for business during the flooding and wildfires, Tischik said a lack of co-ordination throughout the region may have affected the efficacy of their message.

“We all know there has to be a change and a strategy put in place, so as I said we need to co-ordinate with TOTA, with our DMO (destination marketing organization) here, with Osoyoos, with Kelowna potentially if it comes to that.”


@dustinrgodfrey

dustin.godfrey@pentictonwesternnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

B.C. Tree Fruits searching for new CEO and CFO

Top job postings at growers’ cooperative listed quietly at the end of November

Deadline looming for participation in Okanagan Travel Survey

Those who were sent survey questionnaires have until Dec. 18 to complete and return them

Submissions sought for UBC Okanagan’s annual fiction competition

University’s annual short-story contest enters its 21st year

Kelowna School students fundraise for community foodbank

Students at Willowstone Academy look to fill christmas hampers

Eviction notices for Kelowna seniors serve as cautionary tale

The seniors have a roof over their head for now

Man caught on camera allegedly trying to defraud ICBC

Auto-insurer warns B.C. drivers to record info after crashes

Warning issued as forecast calls for 20-foot waves in Tofino

Dangerous waves, strong currents and upper-shoreline flooding expected for Tofino-Ucluelet area

An 800-pound pig named Theodore needs a forever home, B.C. society says

‘Theodore is not destined to be somebody’s bacon’

2,000 Canadians died of an overdose in first 6 months of the year

New data from the Public Health Agency of Canada shows the crisis is not subsiding

Single-bridge option chosen to replace Highway 1 bridge in Sicamous

Five-lane span selected over plan with second bridge at Sicamous’ Main Street

UPDATE: Highway 1 closed east of Revelstoke, expected to open at 7:30 p.m.

Highway 1 is closed east of Revelstoke near the west entrance to… Continue reading

Teenager Alphonso Davies wins Canadian Men’s Soccer Player for the Year Award

Derek Cornelius and Chilliwack native, Jordyn Huitema were named Canadian Youth International Players of the Year

B.C. teen MMA fighter shows heart

Young Unity MMA competitors bring home Ws

Another B.C. city votes to ban single-use plastic bags

First six months of proposed ban would focus on education, not enforcement

Most Read