Customer perception makes a corporate reputation fly or die

Corporate social responsibility is the new business buzz word to tell one and all how you're business ethics are perceived.

WestJet

CSR as it’s called, of Canadian companies found WestJet and Canadian Solar rated most highly for their corporate social responsibility.

The study was done by the Reputation Institute, a consulting and advisory firm for corporate reputation.

The results reflects public perceptions of corporate performance across three dimensions of corporate reputation: citizenship, workplace and governance.

The results describe which companies are best regarded by consumers for having a positive societal influence, being environmentally friendly, operating with openness and transparency, behaving ethically, rewarding employees fairly and promoting employee well-being, among other factors.

The survey of more than 300 companies asked informed respondents their opinions. These are the top 10 most reputable Canadian companies in CSR:

1. WestJet

2. Canadian Solar

3. Home Hardware

4. Empire Company (owner of Sobeys)

5. Jean Coutu Group

6. Premium Brands

7. Canadian Tire

8. Sun Life Financial

9. Shoppers Drug Mart (Pharmaprix)

10. High Liner Foods

The research also revealed interesting trends:

• The importance of CSR to a company’s reputation has grown every year since 2008.

• The consumer and transportation industries tend to have the highest CSR reputations, while the energy and financial services industries have the lowest.

• There is a growing link between impressions of a company’s citizenship, governance and workplace and likelihood to buy its products, to recommend the products or the company to friends, and to believe and support the company in a crisis.

• Millennials are most likely to link a company’s CSR to their buying decisions.

Just Posted

UBCO Heat teams unable to secure any wins against Mount Royal Cougars

The mens and womens volleyball and basketball teams went 0-4, but all have rematches Saturday night

Rockets held scoreless in loss against Red Deer

Rockets will look for some points in final game of road trip against Edmonton

New maintenance crew to look after Okanagan Connector

Acciona Infrastructure Maintenance Inc. will replace Argo Road Maintenance Inc. in 2019

New Lake Country arts council to request funds from district

The arts council will ask the district for $8,000 from 2019 to 2021

Your guide to winter light ups around the Okanagan

From Vernon to Summerland, with a stop in Kelowna, we’ve found some activities for you to enjoy

Trudeau offers to help Pacific islands face climate change impact

Prime Minister Justin Trudeau met with the leaders from the Pacific island nations on Saturday during the APEC Summit in Papua New Guinea

Price makes 36 saves as Habs edge Canucks 3-2

Late goal lifts Montreal past Vancouver

BC Minister of Agriculture loses stepson to accidental overdose

Lana Popham announces death of her 23-year-old stepson, Dan Sealey

Canadian military’s template for perfect recruits outdated: Vance

Gen. Jonathan Vance, the chief of defence staff says that the military has to change because the very nature of warfare is changing, particularly when it comes to cyber-warfare

‘Toxic’ chosen as the Word of the Year by Oxford Dictionaries

Other top contenders for 2018 include ‘gaslighting’ and ‘techlash’

RCMP bust illegal B.C. cannabis lab

Marijuana may be legal but altering it using chemicals violates the Cannabis Act

Canada defeats Germany 29-10 in repechage, moves step closer to Rugby World Cup

Hong Kong needs a bonus-point win over Canada — scoring four or more tries — while denying the Canadians a bonus point

Avalanche Canada in desperate need of funding

The organization provides avalanche forecasting for an area larger than the United Kingdom

5 B.C. cities break temperature records

Parts of B.C. remain warm, at 10 C, while others feeling chilly

Most Read