Canadian households with streaming TV expected to eclipse cable, satellite next year: report

Report predicts 32% of households will not have a traditional TV subscription by end of next year

The Netflix app is shown on an iPad in Baltimore on March 19, 2018. (THE CANADIAN PRESS/AP, Patrick Semansky)

The number Canadian households paying for at least one streaming video service will eclipse traditional TV subscribers for the first time next year, predicts an annual report on consumer habits.

Convergence Research Group says the growing popularity of an array of streaming options — ranging from Netflix and Crave to sports platform DAZN (pronounced da-zone) — is leading to a gradual shift in where viewers invest their entertainment dollars.

READ MORE: Apple announces its long-awaited streaming TV service

While many households subscribe to both options, the report estimates that about 32 per cent of Canadian households will not have a traditional TV subscription by the end of next year — an increase of about two percentage points from 2018.

Convergence Research president Brahm Eiley said the Canadian adoption of streaming offerings has been slower than in the United States, in part because Canadian audiences have less than half the streaming options Americans do.

Traditional outlets, particularly cable TV and satellite across Canada, have seen a downturn in subscribers of roughly two per cent each year since 2015, the report says.

Last year, Canadian TV subscribers declined by 204,000, and another 253,000 cancellations are expected this year, the report says.

The report also estimates that Canadian revenue for streaming video services grew 33 per cent to $1.12 billion, with forecasts on track for it to reach $1.51 billion in 2019.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Kelowna dog ‘Alice’ to get surgery thanks to BC SPCA crowdfunding

With the surgery, Alice’s prognosis is ‘excellent,’ stated the BC SPCA

UBC Okanagan partners with Blood Services Canada to educate, recruit donors

Nursing students from Okanagan university take to community events to inform public

Kelowna man charged with killing wife and two daughters returns to court

Jacob Daniel Forman appeared before B.C. Supreme Court today

Suspicious item forces 47 to evacuate plane at Kelowna airport

Kelowna RCMP continue investigation of suspicious item on airplane

Kelowna man nearly drowns on Okanagan Lake

The victim is in serious yet stable condition but his condition has worsened since going to hospital

B.C. seizes 1.5M grams contraband tobacco, down from 5.75M grams the year prior

The 2019-2020 seizures were a sharp drop compared to the 2018-2019 year,

B.C. manhunt suspects left cellphone video before they died: family

Family member says Kam McLeod, Bryer Schmegelsky recorded final wishes

B.C. Speaker tight-lipped about aide’s legislature security tour

B.C. Liberals question Alan Mullen’s drive across Canada, U.S.

Okanagan-Shuswap weather: High temperatures with mix of sun and cloud

Your weather report for Tuesday, August 20th, 2019.

Kayaks, paddleboards stolen from tenants at Shuswap resort

Thefts reported to have occurred overnight on Wednesday, Aug. 14

B.C. sets rules for ride hailing, same minimum fee as taxis

Larger operating areas seen as threat by cab companies

Kamloops man arrested for smashing windows and cars

The man barricaded himself in a motel room

Most Read