Should companies take a public stance on racism, sexism?

About half of Canadians think so, according to a recent Ipsos survey – just one month after Nike puts focus on Colin Kaepernick

Companies are no longer in the clear when it comes to avoiding social issues, as a new poll suggests that more than half of Canadians calling for corporations to take a stance on sexism and racism.

According to the Ipsos survey, published last week, 54 per cent of Canadians support companies taking a public stance – more than double those that don’t. Meanwhile, roughly 26 per cent said they were neutral on a company’s decision.

The poll comes one month after Nike took a gamble in associating with ex-NFL quarterback Colin Kaepernick – a decision business analysts has said paid off with increased sales figures. That’s despite some former Nike customers taking to social media to participate in a #justburnit campaign which involved people burning and cutting the logo off their shoes.

READ MORE: Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

READ MORE: LeBron says in Kaepernick reference: I stand with Nike

But long before Kaepernick took a knee to protest, Ipsos pollsters say younger Canadians were looking for a greater focus on social issues.

“They rank ‘social inequality’ as a top concern; support fairness and equality regardless of sexual orientation, race or gender, and say there are other ways they can get involved in society beyond voting,” the Ipsos survey findings read.

When asked if companies should take a public position on social issues like racism or sexism, men and women were both split with 54 and 55 per cent agreeing, and 22 and 17 per cent disagreeing.

By age, millennials were most in favour, with 57 per cent agreeing and 19 per cent disagreeing. Roughly 54 per cent of baby boomers agreed, with 20 per cent against the idea. While 50 per cent of Generation X respondents supported the move, 29 per cent remained neutral.

By province, B.C. and Atlantic provinces were most in favour, at 58 and 61 per cent.

Meanwhile, Alberta respondents were least likely to support companies in their public stance on social matters, at 49 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Infighting at Kelowna Yacht Club makes it to court

Marc Whittemore, a local lawyer and prominent member of the club, filed a notice of civil claim Feb. 1

Okanagan College basketball wraps up regular season

Coyotes’ squads will finish the season with two games against Capilano

Death Café returns to Okanagan

Vernon, Kelowna and Summerland events toast touchy subject

Kelowna wrestlers to compete at B.C. Wrestling Championships

The team is excited to head to the championships in Langley starting Feb. 17.

VIDEO: Canada’s flag turns 54 today

The maple leaf design by George Stanley made its first appearance Feb. 15, 1965

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Semi loses control on Highway 97A in Shuswap

Slippery roads contribute to crash of transport truck carrying tires

Plecas won’t run in next election if B.C. legislature oversight reforms pass

B.C. Speaker and Abbotsford South MLA says he feels ‘great sympathy’ for Jody Wilson-Raybould

Workshop with ‘accent reduction’ training cancelled at UBC

The workshop was cancelled the same day as an email was sent out to international students

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

Syrian refugee responds to racism in Canada

Guest columnist Mustafa Zaqrit

Lower Mainland boy shot with pellet gun

Surrey RCMP believe Cloverdale pellet gun incidents are ‘linked’

Okanagan firefighters respond to emergency call for own member

Oliver firefighters found out who the call was for when they arrived on the scene

Most Read