Toronto Raptors launch line of team-branded athletic hijabs

Raptors become first NBA team to offer an athletic hijab for Muslim women

A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE) A Toronto Raptors branded Nike hijab is shown in this undated handout photo. The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Sept. 13. (THE CANADIAN PRESS/HO - MLSE)

The Toronto Raptors say a new line of team-branded hijabs is part of a broader effort to be more inclusive to fans of all cultures.

The team’s parent company, Maple Leaf Sports and Entertainment, unveiled the Nike Pro hijabs emblazoned with the team logo in a social media post on Friday.

In doing so, they say the Raptors became the first team in the National Basketball Association to offer an athletic hijab for Muslim women.

MLSE Senior Marketing Director Jerry Ferguson says the organization was inspired to create the hijabs by a local Muslim women’s organization known as the Hijabi Ballers.

Ferguson says MLSE designed the gear in collaboration with the women, who regularly play basketball at a community court associated with the team.

He says the Raptors want to send a message of inclusion to its widely diverse fan base, which grew substantially during the playoff run that saw the team win its first NBA championship earlier this year.

Ferguson says having hijabs available to female Muslim athletes who wish to wear them allows the team to send a message of tolerance.

READ MORE: Toronto Raptors and their diverse team celebrated worldwide

“One of the things that we are very interested in is moving from saying we are just about inclusivity and accessibility, and finding ways to bring products and ideas to market that actually prove that,” he said in a telephone interview.

Ferguson says the hijabs, available only at the team’s official store at its downtown Toronto home arena, allows female Muslim athletes to wear gear supporting their team while taking part in their sport of choice.

Doing so, he said, emphasizes that basketball courts should be places where all feel welcome and included.

The Hijabi Ballers seconded the message, welcoming the branded hijabs as a symbol of empowerment.

“Our goal … is to ensure Muslim girls and women feel like they belong on those courts, in the mainstream sports world and restating the idea that sports are for everyone, no matter your beliefs,” founder Amreen Kadwa said in a statement.

Hijabs geared towards Muslim women athletes have been gaining traction in recent years.

While smaller manufacturers of athletic hijabs existed long before, Nike made headlines in 2017 by announcing plans to start marketing its own version.

The International Basketball Federation and the international soccer organization FIFA lifted bans on head coverings in recent years.

The Raptors-branded hijabs represent the first time MLSE has offered such a product, Ferguson said.

The move was celebrated by the National Council of Canadian Muslims, which praised the Hijabi Ballers for spurring the team to action.

Executive director Mustafa Farooq acknowledged that the issue of hijabs in sports has proven a divisive issue, with opponents disclaiming it as a symbol of oppression.

“It’s hard for me to understand that,” Farooq said.

“One of the beautiful things about sports is that everyone can play. Highlighting that … everyone should get a shot is such a beautiful thing to do, so obviously we thank the Raptors for taking this step.”

Michelle McQuigge, The Canadian Press

READ MORE: Quebec status of women minister says Muslim women shouldn’t wear a hijab

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Okanagan Symphony maestro joins KSS Music Showcase

OSO music direcor Rosemary Thomsom will MC the upcoming display of Okanagan music talent

Inaugural Barrels & Berms SBX World Cup continues at Big White

The snowboard cross event brings in Canadian and national stars

Rockets get healthy, snap streak with 3-2 win over T-Birds

Kelowna looks for more wins Saturday with the first of back-to-back games with Giants

Flooding water at West Kelowna Tim Hortons closes lane on Highway 97

This story has been updated with more accurate information. Water flooding from… Continue reading

Flooding water at West Kelowna Tim Hortons closes lane on Highway 97

This story has been updated with more accurate information. Water flooding from… Continue reading

Princeton RCMP make quick arrest in armed robbery after ‘brief struggle’

Princeton RCMP have arrested a suspect in connection with an armed robbery… Continue reading

‘Presumptive case’ of coronavirus in Canada confirmed by Ontario doctors

Man in his 50s felt ill on his return to Canada from Wuhan, China

Help sought in developing family practices in South Okanagan and Similkameen

An estimated 15,000 people in region do not have a family doctor

People knowingly take fentanyl so make policy changes to reduce harm: B.C. study

Dr. Jane Buxton, an epidemiologist at the centre, says drug users need more resources,

‘My heart is going to bleed’: Bodies brought back to Canada following Iran plane crash

Remains of Sahar Haghjoo, 37, and her eight-year-old daughter, Elsa Jadidi, were identified last weekend

Animal lovers cautioned against feeding urban deer – even if they beg at the window

Even if the deer press their little faces against your kitchen window… Continue reading

Highway 1 closed near Golden for high avalanche danger

DriveBC does not give an estimation for reopening

Second earthquake in two days strikes near Agassiz

A 2.6-magnitude recorded Saturday morning

Most Read