David Upshaw, owner of Canoe Coffee Roasters, pours a cup during the coffee shop’s official opening day Saturday on 984 Laurel Ave. The coffee company has been expanding since its inception at the Kelowna Farmer’s and Crafter’s Market. - Carli Berry/Capital News

VIDEO: Kelowna coffee company continues to expand

Canoe Coffee Roasters has set up residence on Laurel Avenue

A Kelowna coffee company is ever expanding.

What started in small coffee trailer at the Kelowna Farmer’s and Crafter’s Market has grown into a full-fledged coffee shop over the last three years.

Canoe Coffee Roasters celebrated the grand opening after moving to its third location, at 984 Laurel Ave. Saturday, Jan. 5. The new location offers an actual shop. Its prior location on High Road just had room for a roaster with a mobile bar.

“This is the next step in our business. We have a larger space for our roaster, we’re upgrading our roaster in about a month, we’ll be able to quadruple our capacity and get (beans) out to other cafes in B.C. which we’re hoping on do,” said owner David Upshaw.

“It was hard in the small space to step into that realm of wholesale,” he said.

The goal was always to have a cafe, he said, but the farmer’s market was a way to start.

“This allowed us to showcase our product with this space. I just want to share my coffee,” he said. “We can send it out to more cafes and places in Canada.”

READ MORE: High Road: Coffee, chocolate, local, oh my

And the cafe has gathered a large following since its inception at the farmer’s market.

“I would say 80 per cent of the people in the cafe right now are farmer’s market people, so our people follow us around where we go,” he said.

The new location offers parking, and room for a larger roaster.

“I think downtown is great for more strictly a cafe, it makes a lot more sense for sending and receiving orders,” Upshaw said, adding there’s also parking available compared to downtown.

And the project was a whole family affair.

David’s wife, Jenn Upshaw, designed the interior of the shop and handled social media accounts. The cafe a simple design with white walls and a splash of green from the many plants nestled near the ceiling.

“I’m just self-taught with photography and interior design is so easy now with Pinterest so it was really fun to put together on the side of what I do academically,” she said.

“I do most of the branding, we have since hired a professional… it’s just fun, I love being a part of it,” she said, adding as a PHD student in clinical phycology and with a second baby on the way, she hasn’t had much time to do the branding and has since hired a professional.

“We thought what the brand of Canoe means to us… for Dave it’s something simple, to be grounded within the moment, that you can take a step out of your day to have this coffee and it’s simple, it’s clean, it’s beautifully made and it’s not overly complicated to fancy milk and fancy syrups,” she said.

Canoe Coffee Roasters is open from 7 a.m. to 7 p.m. Monday to Saturday.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Pedestrian struck on Dillworth Drive

Traffic is backed up on Highway 97 as well as Dillworth Drive

West Kelowna acquires land for Rose Valley Water Treatment Plant

The city has acquired 24 acres on Bartley Road

Kelowna council gives green light to cannabis shop rezonings

Seven rezoning applications for cannabis retail stores on council’s agenda Monday

Street signs, light knocked over in crash along Highway 97

Multiple signs and a light were knocked over at the Old Vernon Road interesection

Trailer stolen from Black Mountain, Lake Country business takes a hit

Little Lakes Contracting is asking for the public’s assistance to locate a trailer

VIDEO: The ‘most cosmopolitan’ of butterflies could migrate to B.C.

The painted lady butterfly will likely arrive this summer from Southern California

SPCA seizes 54 animals from Vernon property

Animals weren’t receiving adequate care

Is it a homicide? B.C. woman dies in hospital, seven months after being shot

Stepfather think Chilliwack case should now be a homicide, but IHIT has not confirmed anything

Indecent caller handed 18-month conditional sentence

Vancouver Island man pleaded guilty to making indecent phone and video calls to women across B.C.

Sources say Trudeau rejected Wilson-Raybould’s conservative pick for high court

Wilson-Raybould said Monday “there was no conflict between the PM and myself”

First Nations public art piece stolen in Nanaimo

Spindle Whorl went missing over the weekend, according to Nanaimo RCMP

RV lifestyle comes to the Okanagan

BC Interior RV Show returns to Penticton for the eighth year

Father-son duo at B.C. Children’s Hospital helps new dads fight depression

The pair teamed up to introduce the only known research-based mindfulness workshop for new dads

Mexican restaurant in B.C. told to take down Mexican flag

General manager of Primo’s Mexican Grill in White Rock: ‘I’ve never heard of anything like this’

Most Read