Survey to gauge shopping habits of southern B.C. communities

Central Okanagan included in comprehensive survey by Black Press to gain greater insight on consumer shopping patterns.

  • Jan. 9, 2014 6:00 p.m.

Readers of Black Press BC South community newspapers, reaching from Salmon Arm to Penticton, will have a chance to win a cool $1,000 for completing an online survey that will help local businesses better understand customers in their community.

Black Press has partnered with respected research company Pulse Research to bring the Pulse of BC South survey to readers, which looks at the shopping plans and priorities of our readers and their media reading habits.

Reader answers will help gauge the current consumer climate to help local businesses craft new and better ways to serve their clients and customers.

Responses will be kept confidential; reader contact information will only be gathered in order to enter their name into a prize draw for one of three, $1,000 cash prizes to be given away across the Black Press BC South region.

Readers who submit the survey before Jan. 31, will also have their name entered into the early bird draw with a chance to win one of 10, $50 grocery gift cards.

The online survey takes about 35 to 40 minutes, erasing the need for readers to spend long periods of time on the phone answering questions.

“We are very excited to be part of this invaluable survey that looks at our readers shopping plans for the upcoming year,” said Black Press BC South president Bruce McAuliffe.

“I am confident that gathering this information, will no doubt benefit both our readers and local businesses in all of our communities”

The Pulse Research survey has already been successful for businesses.

In fact, one client took the results of the research to the bank and was able to secure a loan to expand their business, on the strength of the research.

Among the benefits of the study is allowing businesses to identify niche areas of their business, including showing potential areas for growth or expansion.

Pulse Research was founded in 1985 to provide publishing clients with research-based advertising sales and marketing programs designed to get results.

They are able to deliver insight to businesses which are currently faced with an ever-changing mix of products and services, including web, niche, special sections and deals.Check out www.pulseresearch.com/bcsouth to complete the survey and to enter the prize draws.

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