The view from the top off Dilworth Mountain in Kelowna, B.C. (Photo - Tourism Kelowna)

Show Your Love for Kelowna on May 30

Tourism Week runs from May 24 to 31, 2020

The tourism industry in Kelowna is important for not only the city’s economy but also the quality of life for residents, which is why the industry’s many contributions are being celebrated during Tourism Week.

Lisanne Ballantyne, president and CEO of Tourism Kelowna said tourism is a vital part of everyday lives.

“Economic impact from tourism generates revenue for local businesses, creates jobs for residents, and generates tax revenue that is reinvested back into our community,” she explained.

The tourism industry’s economic impact has grown steadily in Kelowna and the Central Okanagan with 2019 reaching new heights. More than 1.8 million overnight visitors grew Kelowna’s average hotel occupancy to 65.7 per cent – the highest on record – with 10 of 12 months posting increases over the previous year.

Due to the impact of COVID-19, the growth seen in 2019 has come to a halt in 2020.

“Each local business in the Central Okanagan tourism industry has already demonstrated incredible resiliency after bouncing back from challenging years with high water levels and smoke from wildfires,” said Ballantyne.

“Unfortunately, the impact of COVID-19 is very likely the biggest crisis many local tourism businesses have had to face, and the rebound will take time to restore.”

READ MORE: Okanagan College hosts virtual info session on Tourism Management diploma program

Despite the current challenges, the industry does have some wins to celebrate. From the beautiful landscape of the Okanagan to delicious local food and wine scene, to the year-round activities, there is a lot to acknowledge in the valley.

“We all have a favourite restaurant, winery, golf course, or other local business, and their business is supported by residents and visitors. We’re very fortunate that the tourism industry is appreciated here in the Okanagan, as tourism and hospitality are very much a part of who we are and what makes this place special,” said Ballantyne.

To cap off Tourism Week, Tourism Kelowna is introducing “Show Your Love for Kelowna Day” on May 30. Residents are encouraged to support local businesses, show appreciation to those that work in the industry, share content about their favourite places and spaces on social media by tagging #exploreKelownalocal, and proudly show off their Kelowna and Okanagan apparel.

READ MORE: Kelowna resident warns North Glenmore community of active thieves in the area

Daniel Taylor
Reporter, Kelowna Capital News
Email me at
Follow me on Twitter


Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

No abandoned Seadoo found on Coldstream lake

Vernon Search and Rescue crews and RCMP unable to find reported abandoned Seadoo on Kal Lake

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Pilot project aims to boost entrepreneurial women in the Okanagan

W Venture, a collaborative project, is open for applications until the end of July

Police searching for missing Lake Country man

David Anthony Jenken, 65, was reported missing Friday and was last seen on June 28

‘Justice for Mona’ protests planned in Kelowna, Lower Mainland

Security camera footage shows Mona Wang being dragged, stepped on during RCMP wellness check

VIDEO: Musqueam Chief captures captivating footage of bald eagle catching meal

‘This is why we have chosen to live here since time immemorial,’ Chief Wayne Sparrow’s nephew says

Kelowna high school football star, water skier, signs with University of Calgary

Isaac Athans, and his family, have a long history of success across various sports in the Okanagan, nationally

First glimpse of Canada’s true COVID-19 infection rate expected mid-July

At least 105,000 Canadians have tested positive for COVID-19 since the coronavirus was identified

Police ramp up efforts to get impaired drivers off B.C. roads this summer

July is dedicated to the Summer CounterAttack Impaired Driving Campaign

Migrant workers stage multi-city action for full status amid COVID-19 risks

‘COVID-19 has exacerbated an existing crisis’

Shuswap resident spots waterspout near Salmon Arm

The rare weather event was spotted early in the morning on July 4.

PHOTOS: B.C.’s top doc picks up personalized Fluevog shoes, tours mural exhibition

Murals of Gratitude exhibit includes at least one portrait of Henry alongside paintings of health-care workers

Okanagan school drops ‘Rebels’ sports team name, citing links with U.S. Civil War

Name and formerly-used images “fly in the face” of the district’s human rights policy, says board chair

Seymour Arm landslide interrupts drinking water to 500 people

The July 3 slide damaged a water system and a logging road.

Most Read