Lake Country, Tourism Kelowna to attract tourists together

The District of Lake Country will work with Tourism Kelowna to market the entire area to tourists.

The District of Lake Country has made a new partnership that recognizes Tourism Kelowna as the official community destination marketing organization for Lake Country.

“Tourism Kelowna has been working with Lake Country attractions for many years,” said Ryan Roycroft, Lake Country’s economic development manager.

“The District of Lake Country believes that a formal partnership will further enhance the marketing effectiveness for these and other Lake Country businesses in a highly cost-effective manner,” Roycroft said.

Lake Country and Tourism Kelowna have agreed to a Memorandum of Understanding that will allow the district to leverage the $2.5-million annual budget that Tourism Kelowna works with.

This will dramatically expand Lake Country’s external marketing reach in the area of tourism, in addition to work done with local partners for local marketing, according to the district.

Tourism Kelowna president Nancy Cameron says the agreement is a natural fit.

“The District of Lake Country will have representation on the Tourism Kelowna Society board of directors,” said Cameron, president and CEO for Tourism Kelowna.

“Attractions and services located in our neighbouring communities are marketed within the Kelowna brand to leverage its high level of brand awareness and the resulting drawing power.

“Those visitors attracted to Kelowna will travel throughout the area, regardless of municipal boundaries, and through their exploration will discover neighbouring communities such as Lake Country and more fully understand the identity and sense of place of these unique communities.”

The operation of the Lake Country Visitor Centre is not included in the scope of services defined in the MOU with Tourism Kelowna. District of Lake Country staff and council continue to work on visitor centre options and are looking for a solution that will provide a high value per dollar spent on visitor services.

“Considering the extensive cuts and staff workload impacts from the implementation of a business systems review earlier this year, efforts are being made to ensure that every proposition is a value proposition,” said Roycroft.

Meetings are scheduled during December to work on an economic development strategy to explore and pursue opportunities for growth.

The District of Lake Country remains committed to working together with Lake Country Chamber of Commerce, Thompson Okanagan Tourism Association and Tourism Kelowna to find sources of funding and ensure that valuable visitor services are available in the community so people are aware of the many tourist and recreational opportunities in Lake Country.

The goal continues to be an increase in marketing exposure and visitation to Lake Country businesses.

Just Posted

World Community Film Festival returns to Kelowna

The festival celebrates its 16th anniversary

Line-up for Kelowna Fan Experience 2019 to be announced

The line-up will be announced Feb. 22

2019’s “status quo” budget accepted cautiously by Kelowna Chamber

“(This budget) is to appeal to an NDP base.”

Teresa May talent agency opens in Kelowna

The agency will be holding an all ages open casting event Feb. 24

Niedermayer jersey retirement ceremony a dream come true

Penticton minor hockey players bring home memories of a lifetime from Niedermayer jersey retirement

Students give two thumbs up to no more B.C. student loan interest

Eliminating the loan interest charges could save the average graduate $2,300 over 10 years

Ontario man accused of killing 11-year-old daughter dies in hospital, police say

Roopesh Rajkumar had been hospitalized with what police described as a self-inflicted gunshot wound

Larch Hills junior skiers top Teck BC Midget Championships

Multiple top-five finishes contribute to aggregate team trophy

Manitoba ‘pauses’ link with ex-B.C. premier Gordon Campbell after allegations

Campbell had been hired to review two major hydro projects

Heritage minute features Japanese-Canadian baseball team, internment

The Vancouver Asahi baseball team won various championships across the Pacific Northwest

UPDATE: Woman, off-duty cop in critical condition after stabbing outside B.C. elementary school

The officer was interceding in an alleged assault when he and the woman were stabbed

Pool plans disappoint Shuswap swim clubs

Salmon Arm mayor assures options for city rec centre only preliminary

Vehicle fire on Coquihalla near Kamloops

A large plume of smoke could be seen rising into the sky over Highway 5

$10-a-day child care not in 2019 budget, but advocate not irked

Sharon Gregson with the Coalition of Child Care Advocates of B.C. says NDP on track to deliver promise

Most Read