Lake Country teens produce top video in Mountain Dew contest

Pair's effort to win portion of sales for new Mountain Dew drink gets most online views

Lake Country teens Erik Madsen (left) and Wynden Danylowich are in first place after the first phase of a contest sponsored by Mountain Dew to introduce a new soft drink across Canada.

A pair of Lake Country teenagers have made it through the first phase in a contest being held by Mountain Dew that could see the duo win one per cent of total sales of a new drink being introduced by the company.

A video promoting the new drink, produced by Lake Country teens Erik Madsen, 18, and 16-year-old Wynden Danylowich, had the most online views of 118 videos produced across Canada. In fact it more than doubled the next most popular video in the contest, which is moving into its second phase, judging by Mountain Dew company representatives.

“We didn’t expect this,” said Madsen. “We had such a good team and we had so much effort put into it. We were nervous because we were supposed to get it out the week before we did but within three days we went from not having a video to being in first place. It was quite ridiculous.”

The video, called Rise of the Storm, was a “collaboration and supportive effort of the community with support from, Boyds Auto Body, SPL Sound Kelowna, Oyama Zip Line, Sun Ridge Estates, Pepsi Kelowna and over 20 other individuals that generously donated their artistic talent, time and effort,” said Madsen.

If the teens win, they will win one per cent of the sales of the new drink over the next two years.

“I have to say I’m proud of everyone who was involved in making the video,” said Madsen. “The community supported us so well. We couldn’t have pulled this off without so many people that came together on this.”

To view the video produced by Danylowich and Madsen, follow the link

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