Lake Country endorses new tourism marketing partner

Municipality enters into official agreement with Tourism Kelowna

Lake Country is hoping to expand its profile with tourists.

The district has decided that Tourism Kelowna will be its official community destination marketing organization.

“Tourism Kelowna has been working with Lake Country attractions for many years,” said Ryan Roycroft, economic development manager.

“The District of Lake Country believes that a formal partnership will further enhance the marketing effectiveness for these and other Lake Country businesses in a highly cost-effective manner.”

As part of the partnership, the district can leverage the $2.5 million annual budget that Tourism Kelowna works with.

“This will dramatically expand Lake Country’s external marketing reach in the area of tourism, in addition to work done with local partners for local marketing,” said Roycroft.

The operation of the Lake Country Visitor Centre is not included in the agreement with Tourism Kelowna.

District staff and council continue to work on options for operating a visitor centre.

“Meetings are scheduled during December to work with stakeholders further on an economic development strategy to explore and pursue opportunities for growth,” said Roycroft.

 

Just Posted

Okanagan’s oldest mayor shows no sign of slowing down

Mayor James Baker has decades of history in his political career

The hunt is on: Lake Country egg hunt kicks off Easter weekend

It’s the biggest Easter egg hunt in Lake Country

Rollover in West Kelowna

An SUV rollover was reported just after 8:30 a.m. on Boucherie Road.… Continue reading

Support for Penticton shooting victim

A GoFundMe has been started for one of the four people killed April 15

Annual Nk’maplqs Challenge Cup returns easter weekend

The goal of the Vernon-based event is to revitalize the game and the tradition of an all-native hockey tournament in the Interior.

B.C. RCMP receive application for Police Cat Services

RCMP announced the launch of the Police Cat Services unit as an April fools joke

Shuswap dancer stays across street from Penticton shooting day after Salmon Arm tragedy

Dancers come for festival, put in lockdown in rec centre, watch police response from Airbnb window

Kirkland Signature veggie burgers recalled due to possible metal fragments

Recalled products came in 1.7 kg packages with a best before date of Apr. 23, 2019

Chaos at the ferry terminal for people heading from Vancouver to the Island

Easter crowds create backlog at Tsawwassen ferry terminal

Vernon-raised BC Was Awesome producer returns home for filming of episode

The topic of this Vernon-featured episode has not yet been revealed.

COLUMN: Bunnies, sexuality and the freedom to read

A book about a gay bunny has been the subject of challenges

Parents of 13 who tortured children get life after hearing victims

One of their daughters fled their home and pleaded for help to a 911 operator

Vernon choir marks 40 years of making music

Order of Canada recipient directs finale

Most Read