Kelowna entrepreneurs Damjan Madjar (left) and Shane Broesky with their new venture

Kelowna duo look to Kickstarter to fund ‘world’s first automatic drinking cup’

Damjan Madjar and Shane Broesky hope to raise $50,000 to get idea for automatic cup to market

The mind of Kelowna’s Damjan Madjar has been bursting with business creativity since his first startup idea at the age of eight.

And while that proposition of owning a chocolate factory may not have come to fruition, it was a sign that Madjar’s mind was flush with business ideas.

Now 27, Madjar—along with business partner Shane Broesky—is launching a new business aimed at helping those who have trouble drinking from a cup, whether they are elderly, disabled or just want to drink with more ease.

Madjar is CEO of the Kelowna-based start-up Drink E-Z and is seeking public support to bring what he is calling the world’s first automatic drinking cup to market.

It’s an idea that began three years ago as a joke as he and friends thought why not have a cup that does the drinking for you? But days later Madjar noticed that there were real applications for such an invention. A friend at the time had his jaw wired shut after corrective surgery and that was when the light-bulb went on.

“This was that ‘aha’ moment where it dawned on me that maybe there is a market for something like this,” said Madjar. “After seeing there was absolutely nothing to use other than a syringe to drink or feed yourself with, is when Drink E-Z was born. It wasn’t just post-jaw surgery that an automatic cup could be useful for, but a multitude of markets and individuals: Those that suffer from ALS and MS, Bell’s palsy, stroke patients and the elderly. Also the dentistry market.”

Together with Broesky, the two designed the Drink E-Z cup. It looks just like a regular to-go cup but has built-in technology that automatically pumps the liquid through the straw.

“Sometimes people need a little assistance while drinking,” said Madjar, also the founder of the popular candy cane lane in Kelowna. “Whether you have limited abilities to consume liquids conventionally, you are heading into the dentist office or you just want to drink with more ease, the Drink E-Z Cup helps get that liquid into your body.”

The patent-pending Drink E-Z cup is made up of four interlocking compartments: A battery holder, an FDA approved food grade pump, a soft touch button and a liquid output section. Anyone can drink from the cup simply by pushing the button gently. The liquid is pumped up through the straw and into the mouth with no need for any suction. The straw fits snug to the bottle, preventing any spillage.

“Our design has been revised and re-engineered multiple times to the point where we came up with the most comfortable and sleek design possible, without compromising functionality,” said Madjar.

Drink E-Z will be available for pre-order on crowdfunding platform Kickstarter, where the duo are also hoping to raise $50,000 by Jan. 22.

The money go towards injunction moulds and a production run. On Kickstarter, if a company’s fund-raising goals aren’t met, investors are not charged.

To find out more and to support Madjar and Broesky and the Drink E-Z Cup, go to their Kickstarter page here.

Just Posted

Cherry growers hope to avoid helicopter use

Extended rainfall can damage cherry crops

Kelowna live-in youth drug treatment program pursued

Fundraising goal for Bridge Youth & Family Services project is to raise $10 million

Second Narrows Bridge collapse survivor remembers tragic day

Kelowna’s Norm Atkinson remembers what it was like to survive B.C. ‘s worst industrial accident

Coldstream standoff suspect enters five guilty pleas

Accused man pleads guilty to five more counts from February standoff with police.

Big summer plans for Big White

A new season has dawned at Big White

What’s happening

Follow Social Squad memeber Matthew Abrey to find out what’s happeing this weekend

Blue Jays closer Roberto Osuna suspended for 75 games

23-year-old pitcher faces assault charge

Vancouver Canucks tab Quinn Hughes with No. 7 overall pick in NHL draft

University of Michigan standout was second defenceman picked in first round

Gun, drugs and cash seized in arrest of alleged B.C. fentanyl dealer

Vancouver Island man Brent Connors is facing nine charges in relation to investigation

Jogger spent two weeks in U.S. detention centre after accidentally crossing B.C. border

Cedella Roman, 19, crossed the border while out for a run

PHOTOS: Police rescue baby seal found on rocky B.C. shoreline

Marina Mammal Rescue Centre recommends residents observe from a distance

B.C. woman with severely disabled son keeps getting parking tickets

‘There has to be something they could do’

‘Creep off’ reporting system aims to track street harassment in Metro Vancouver

Text-based hotline launches to collect public reports on where and when harassment occurs

Updated: Weather office says more thunder and strong winds possible Friday afternoon, evening

Environment Canada says winds could gust at up to 70 kilometres per hour

Most Read