Maxogram’s Matthew Jensen shows off the new technology available through the app at Summerhill Pyramid Winery in Kelowna Tuesday.—Image: Alistair Waters/Capital News

Kelowna-developed app brings static images to life

Maxogram links static images to video for a whole new take on marketing and information

The Kelowna makers of a new app that brings static pictures to life with information and internet links, wants to put you in the picture.

Maxogram can be downloaded for free from Apple’s App Store and Google Play and used to scan specific images that are linked to video and other information, direct messaging and social media sites.

CEO and founder Matthew Jensen said Tuesday the app can be used for a number of different marketing and informational purposes, including “how-to” instructions on packaging.

“What Maxogram does is give you an easy way to get information on demand,” said Jensen during a demonstration of the technology at Kelowna’s Summerhill Pyramid Winery.

He said he has been working with the winery and a number of other local and B.C. businesses to get the app ready for public launch.

Jensen said any static image can be used for Maxogram as it can be linked to video and other sources that play when a smart phone or tablet is focused on the image.

During the demonstration, using a picture from a book Summerhill proprietor Stephen Cipes is set to release this month, Jensen pointed his phone’s camera on a black and white photograph of Cipes and famed B.C. environmentalist David Suzuki. Within seconds the picture came to life as a colour video of the discussion taking place when the photograph was taken.

Jensen said he came up with the idea for the app after seeing a woman in a hardware store asking a clerk how to stall a product she just bought.

He said he thought to himself, wouldn’t it be easier if there was a way to just point your phone at an image on a box and the installation instructions immediately appeared.

In addition to the winery, Jensen said several local tattoo parlours have used the technology provided to link to portfolios of their work when their business cards are focused on. And he is also working with grocery store chain Save-On-Foods to, among other things, bring recipes that the store publishes online every week to life when flyers for ingredients used in the recipes are focused on.

At first the technology appears similar to those black and while patterned VR codes the public is already familiar with. But Jensen said Maxogram can do much more. In addition to linked video, it can also provide on-the screen links many social media portals and other information sites.

Linking video to a static image is easy and quick once an account has been set up and the image has been imported into the system, he said. Set up can be done by the clients themselves.

Jensen added the technology also allows for updates, meaning a video one sees one day when focused on an image such as a business card does not have to be the same video seen the next day.

“We see a lot of possibilities for this,” said Jensen, whose company plans to go international with Maxogram early in the new year.

To report a typo, email: edit@kelownacapnews.com.



awaters@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Three UBC Okanagan students awarded women in tech scholarships

Computer science and math students hope the award will inspire others

Missing Kelowna woman, Cassy Miller found dead

Miller went missing Nov. 6 and was found 10 days later

Rockets break four game losing streak in Edmonton

The Rockets defeated the Oil Kings 3-1

Okanagan Floral Design students create elaborate Christmas arrangements

The students are making the floral arrangements as part of the Homes for the Holidays tour

Reduce, reuse, recycle: Repair cafes gaining popularity in Kelowna

The Regional District of the Central Okanagan’s cafe was held at Okanagan College Saturday

REPLAY: B.C’s best video this week

In case you missed it, here’s a look at the replay-worth highlights from this week across the province

Victoria spent $30,000 to remove John A. Macdonald statue

Contentious decision sparked controversy, apology from mayor

South region forestry workers nearly in legal strike position

Talks broke down between USW and IFLRA, resulting in booking out of provincial mediator

Privacy concerns over credit card use for legal online pot purchases

Worries follow privacy breaches at some Canadian cannabis retailers

NEB approves operating pressure increase to repaired Enbridge pipeline

The pipeline burst outside of Prince George on Oct. 9, now operating at 85 per cent

B.C. VIEWS: Setting speed limits in a post-fact political environment

Media prefer ‘speed kills’ narrative, even when it fails to appear

Controversy erupts over Japanese flag in B.C. classroom

Online petition demanding removal has collected more than 5,700 signatures

Death toll rises to 76 in California fire with winds ahead

Nearly 1,300 people remain unaccounted for more than a week after the fire began

Trump says report on Khashoggi death expected in a few days

Jamal Khashoggi was a columnist for The Washington Post who was slain Oct. 2 inside the Saudi Consulate in Istanbul

Most Read