The Salish apple is part of a new marketing program.

Funds provided for marketing two Okanagan apple varieties

The Okanagan Plant Improvement Corporation is receiving $25,000 to assist in building consumer awareness

The growers of two varieties of apples that were first known  as SPA493 and 8S6923 and then introduced to consumers as Salish and  Aurora Golden Gala are now receiving Buy Local program funds to help  promote these products.

The Okanagan Plant Improvement Corporation is receiving $25,000 to  assist in building consumer awareness for the Born in B.C., raised in the  Okanagan brand and the two apples that were launched in 2012.

“Being from the Okanagan there is always a sense of pride when I see our  local, high-quality fruits being shared with the rest of B.C. and the  world,” said Norm Letnick, agriculture minister.

PICO will also use the funding to educate growers and retailers  about the brand and consumers can look forward to in-store demos and  increased promotional activities as the word gets out about these two new  apples and the benefits of buying locally.

“We are delighted that the provincial government has recognized the  innovative approach developed by PICO in its efforts to brand and market  new apple varieties introduced in B.C.,” said John Kingsmill , PICO general manager.

In time, we anticipate consumers will come to recognize the Born in B.C., raised in the Okanagan’ brand and will eagerly purchase the new varieties appearing under it.”

The Salish apple is medium sized with a pinkish red blush over a yellow  background colour. The flavour is tangy, juicy and very crisp.

Aurora Golden Gala is a mid-season, yellow dessert apple with  exceptional texture and keeping quality. The flavour is light with honey  and tropical notes.

 

 

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COVID-19 cases identified in Kelowna, after public gatherings

Those who were downtown or at the waterfront from June 25 to July 6 maybe have been exposed to COVID-19.

COVID-19: Vernon Towne Cinema back in action!

Movie lovers rejoice, the historic theatre has reopened with safety protocols in place

Vernon shutterbugs capture rainbow

A rain event July 9 made way for a glorious sight

Fundraiser kicks off for Lake Country families displaced by house fire

A GoFundMe campaign has been launched to raise $5K for those who lost everything in early morning blaze

Liberals push NDP for fall school reopening plan

Local Liberal MLA says NDP government committed to plan being unveiled before Aug. 4

B.C. sees 25 new COVID-19 cases, community exposure tracked

One death, outbreaks remain in two long-term care facilities

VIDEO: Vancouver Island cat missing 18 months reunited with family

Blue the cat found at Victoria museum 17 kilometres from home

VIDEO: Alberta man rescues baby eagle believed to be drowning in East Kootenay lake

Brett Bacon was boating on a lake in Windermere when he spotted the baby eagle struggling in the water

Summerland Blossom Youth Ambassador Program to hold coronation

Event will be held by video as a result of COVID-19 precautions

Pooch abandoned at Penticton doggy daycare suffered from oral disease

A fundraiser for Okie held by the BC SPCA surpassed its goal of $1,700

Couple shaken up after homophobic encounter at Kelowna mall

‘We’re not in the States; we’re not in some little hick town; we’re in Kelowna, British Columbia, Canada. And it still happens’

Summerland to allow in-person attendance at July 13 council meetings

Two meetings will be held at Summerland Arena Banquet Room to accommodate public

Rescued hawk returned to Lumby skies

A rehabilitated Swainson’s hawk was returned to its Rawlings Lake habitat

Conservationists raise concerns over state of care for grizzly cubs transferred to B.C. zoo

‘Let them be assessed now before their fate is sealed,’ urges B.C. conservationist Barb Murray

Most Read