The growers of two varieties of apples that were first known as SPA493 and 8S6923 and then introduced to consumers as Salish and Aurora Golden Gala are now receiving Buy Local program funds to help promote these products.
The Okanagan Plant Improvement Corporation is receiving $25,000 to assist in building consumer awareness for the Born in B.C., raised in the Okanagan brand and the two apples that were launched in 2012.
“Being from the Okanagan there is always a sense of pride when I see our local, high-quality fruits being shared with the rest of B.C. and the world,” said Norm Letnick, agriculture minister.
PICO will also use the funding to educate growers and retailers about the brand and consumers can look forward to in-store demos and increased promotional activities as the word gets out about these two new apples and the benefits of buying locally.
“We are delighted that the provincial government has recognized the innovative approach developed by PICO in its efforts to brand and market new apple varieties introduced in B.C.,” said John Kingsmill , PICO general manager.
In time, we anticipate consumers will come to recognize the Born in B.C., raised in the Okanagan’ brand and will eagerly purchase the new varieties appearing under it.”
The Salish apple is medium sized with a pinkish red blush over a yellow background colour. The flavour is tangy, juicy and very crisp.
Aurora Golden Gala is a mid-season, yellow dessert apple with exceptional texture and keeping quality. The flavour is light with honey and tropical notes.