Team Canada members swept the first rock of the 2018 World Mixed Curling Championship during the opening ceremony last October at the Kelowna Curling Club. —Image: Capital News file

Economic impact of international curling event in Kelowna was on the button

World Mixed Curling Championship last October pumped $1.21 million into B.C.’s economy

A new economic impact survey says the World Mixed Curling Championships, held over a week in Kelowna last October, brought in a total of $1.21 million in new spending to B.C.

The Canadian Sports Tourism Alliance survey, conducted by a third-party source, said Kelowna welcomed 350 out-of-town visitors for the event, 25 percent of whom were international guests.

Collective visitor spending attributed directly to the event was $630,000, with the majority of that on accommodations (82 per cent), followed by restaurant dining (13 per cent). It called the contribution to Kelowna’s local economy “significant.”

“The 2018 World Mixed Curling Championships were the result of strong local partnerships,” said Jock Tyre, general manager of the Kelowna Curling Club. “Held for the first time in Canada, we were honoured to host and have the opportunity to showcase our community to the world.”

He said the teams, coaches and support staff who took part got to see the best Kelowna had to offer.

“Ticket, food and beverage, equipment, and souvenir sales were all above expectations. Curling and the event, were completely embraced by the surrounding community and it showed in the dollars brought in.”

The report also found 67 per cent of attendees were spectators and approximately 44 percent of those attending stayed in a hotel, 67 percent travelled by airplane and 45 percent stayed between 10 and 12 days in the area.

The statistics showed the success which can be seen when Kelowna and the surrounding area hosts a targeted effort to drive year-round visitation through the attraction of major sports and events, said the CSTA.

“It is gratifying to see the CSTA economic impact report highlighting the importance of major events for Kelowna,” said Lisanne Ballantyne, CEO and president of Tourism Kelowna.

“Kelowna has a fast-growing reputation as a highly desirable host city for national and international events. The World Mixed Curling Championship is the first measurable example of the success we achieve when we offer event organizers a beautiful destination with excellent amenities, combined with community readiness and world class hospitality.”

In 2017, Tourism Kelowna established a major events strategy aimed at attracting events that promote significant new spending and increased overnight stays in Kelowna’s tourism shoulder seasons, the spring and fall.

Strong community partnerships, particularly with City of Kelowna, were established to help the bidding for, and hosting of, new events.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

British Columbians worried as end of COVID-19 rental supplement looms

Single mom struggles as supplement was her saving grace

Morning Start: Water can freeze and boil at the same time

Your morning start for Thursday, August 6, 2020

Hunting cabins were built west of Summerland

Area around Darke Lake was once known as the Piggeries

CrossFit Vernon celebrates a decade of community

For 10 years, CrossFit Vernon has been supporting their community

Vernon veteran reaches 101 amid COVID-19 pandemic

Birthday celebration through the window at care home

B.C. would not send students back to school if there was ‘overwhelming risk’: Horgan

Plan has left many parents across the province worried about their children’s safety

Fire causes significant damage to West Kelowna home

The fire was first reported at 10:30 a.m. on Aug. 6.

North Okanagan police search for owner of lost iPhone

Concerned citizen turns phone into RCMP

Face masks will be mandatory for customers at all Walmart locations

Requirement goes into effect on Wednesday, Aug. 12 across Canada

Community Foundation of South Okanagan Similkameen presents bursaries worth more than $40,000

Nine endowment funds provided bursaries to 20 students within region

Masks to be mandatory on BC Transit, TransLink starting Aug. 24

Both BC Transit and TransLink made the announcement in separate press releases on Thursday

Molotov cocktails thrown at Revelstoke home in arson attempt

The flames were extinguished before they spread

Fire at Marble Point near Sicamous now under control

Two days of work on the fire has reduced its size and controlled it

Driver rescued after car goes down embankment near Kelowna

The Kelowna Fire Department performed the high-angle rope rescue around 7:10 p.m. on Aug. 5

Most Read