District embraces social media

  • Apr. 14, 2011 10:00 a.m.

The District of Lake Country is embracing social media, but some restraint will be necessary.

On Tuesday, council adopted a social media policy.

“You need to have rules about what you do on Facebook,” said Coun. Noreen Guenther.

“It’s a new medium so we need guidelines about what staff can use it for and not use it for.”

The policy establishes the principles expected of all staff and council members when engaging in social media publication and commentary on behalf of the district.

The policy calls for employees to be cautious of posting or disclosing personal details on social media, and that content associated with the municipality will be consistent with district business.

“Employees engaging in social media on behalf of the district are required to identify themselves as an employee of the district,” it states.

“District employees shall not publish or comment via social media in any way during work hours, using work facilities, unless specifically authorized to do so. Social media may be used only as a business practice and not for personal reasons during business hours.”

Employees found in violation of the policy may be subject to disciplinary action, including termination.

Mayor James Baker believes social media is another way for the district to improve communications and awareness about district activities with  residents.

“With our news releases, we can make sure they go out through all of the ways we can,” he said.

“This allows us to be more involved in communications.”

Social media will be directed towards one specific demographic.

“I hope our young people will get interested in local government through social media,” said Guenther.

 

 

-Vernon Morningstar

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