B.C Agriculture Minister Norm Letnick body painted to advertise the government's tax credit for farmers who donate food to food banks.

B.C.’s agriculture minister as you’ve never seen him before

Norm Letnick poses in body paint to promote a new tax credit to get farmers to donate food to food banks.

Some may say B.C. Agriculture Minister Norm Letnick has painted himself into a corner with his latest publicity stunt to raise awareness about the government’s tax credit for farmers who donate to food banks and other non-profit groups.

Others may think the idea makes him out standing in his field.

Either way, his cabinet colleagues are likely to be green with envy as they see the response Letnick is getting to his body-painted bid to promote the tax credit.

The diminutive minister—who says he’s five-feet six-inches tall “on a good day”—agreed to have his body and face painted green and covered in painted on apples for the photo.

Wearing what is fast becoming his trademark black stetson, and a pair of similarly painted green shorts, and appearing taller than he is, Letnick was transformed into a virtual Jolly Green minister.

He said he came up with the idea after hearing, and growing concerned, that many in the agricultural community did not know that in addition to the regular charitable tax benefit they can get from donating food to food banks, the province will also give them an additional special 25 per cent tax credit.

So he set about trying to figure out a way to promote the new tax credit.

“I don’t have a lot of money in my budget to advertise these things so I had to get creative,” said Letnick.

After seeing a picture of a woman on the internet painted and on a bed of vegetables, he got his idea.

“I said to myself, ‘that’s it.'”.

He teamed up with local face and body painter Darci Sellers and after she was finished transforming him, posed for the picture at the Bella Rosa orchard in Glenmore two weeks ago. His daughter-law-law Joanna Wang took the picture.

Always a good sport and up for a challenge, Letnick said the only time he had second thoughts was when he was told he would have to shave his body so the paint would adhere better. But he went ahead with it and said he was pleased with the result.

“The only thing Photoshopped in the entire picture is my thumb because you could see a little skin on it,” sad Letnick. “It wasn’t green enough. Everything else is real.”

Letnick said while his boss, Premier Christy Clark, was a big supporter of his unorthodox government program advertisement, he expects he’ll get some ribbing from his political colleagues in the coming days.

But, he added, it will be worth if it helps get more food donated to food banks across the province.

“I have a big soft spot for food banks and other non-profit groups,” said Letnick. “The goal here is to raise awarneness of the tax credit available to farmers who donate food.”

 

 

 

 

 

Just Posted

West Kelowna to hire eight more firefighters

The city looks to solve what they are calling a critical shortage of firefighters

Kelowna RCMP look to reunite stamp collection with owner

The stamp collection was handed to RCMP in Oct.

Kelowna RCMP search for speed-slowing cut out

The cut out of Const. Warren Ning has been allegedly taken from A.S. Matheson Elementary School

Battling winter blues, depression and SAD after the holidays

Kick the blues on ‘Blue Monday’ that is supposedly the most depressing day of the year

UPDATE: B.C. legislature managers accused of excessive travel, personal expense claims

Clerk Craig James, security chief Gary Lenz call allegations ‘completely false’

B.C. man fined $10,000 after leaving moose to suffer before death

Surrey man was convicted last week on three Wildlife Act charges

Man charged in 7-Eleven fire in Shuswap granted bail

Accused facing arson charges released with 23 conditions including a 7 p.m. curfew

‘Blue Monday’ isn’t real, but depression can be

CMHA encourages people to prioritize their mental health

Anti-pipeline group wants NEB to consider impact of emissions, climate change

Stand.earth filed NEB motion asking to apply same standard to the project as it did with Energy East pipeline

B.C. man charged in 2014 snake venom death of toddler

Henry Thomas was taking care of the North Vancouver girl the day before she died

Parole granted for drunk driver who killed B.C. RCMP officer

Kenneth Jacob Fenton will be able to attend alcohol abuse treatment, nearly three years after crash that killed Const. Sarah Beckett

B.C.’s largest public-sector union wants inquiry into money laundering, drugs

Union officials say Premier John Horgan and Attorney General David Eby have not ruled out the possibility of a public inquiry

Teen in confrontation with Native American: I didn’t provoke

Nick Sandmann of Covington Catholic High School said he was trying to defuse the situation

Most Read