Dax Ross holds a slice of pizza that he made in his new pizza parlour, Pizzamoreh, in West Kelowna. - Contributed

20-year-old Okanagan entrepreneur opens his own pizza parlour

Dax Ross opened Pizzamoreh Artisan Pizza Saturday on National Pizza Day

Dax Ross opened Pizzamoreh Artisan Pizza in West Kelowna on National Pizza Day and he’s looking forward to celebrating many more in the future.

“My mom is a chef and I’ve grown up with her cooking food, and I always loved food and I just love pizza,” said the 20 year old, adding taking over the business was a good opportunity.

Pizzamoreh is housed at his mom’s old cafe, Patricia Guest’s L’Oven, and features a wood-fired pizza oven and two-foot long slices of pizza.

When Ross was seven-years-old, he sold fruit and chips along the beach. Thast is where he started thinking about being an entrepreneur.

That, and he enjoys pizza.

“It’s just been something that I’ve enjoyed making and seeing people eat with my mom’s previous restaurant,” Ross said.

RELATED: West Kelowna Houston Pizza gets rave reviews before opening

“I’m definitely excited but I’m super nervous, I have a lot of support (from friends and family.)”

“That’s the more Italian way of doing it, we don’t really serve the Napoleon way, it’s a quick five-minute in and out (pizza),” he said, adding with a Canadian twist.

“It’s in the name, Pizzamoreh. Amore means love in Italian, in the name we kind of tried to make it Italian, Canadian because it’s more of Canadian pizza. Most Italians don’t put pineapple on their pizza.”

Currently, Ross is learning the ropes from Guest for the next month, before he fully takes over.

Eventually, he said he would like to expand his business and use the pizza parlour as a place where people can gather and learn.

“If this is something that is going to work, right now we have a prime location and it’s good for the amount of traffic that goes through here… the location is good, I’m more leaning toward franchising and seeing how far we can make it,” Ross said.

He also started a clothing company, but the young entrepreneur would like to incorporate it within the parlour. His ultimate goal lies outside of the food industry.

RELATED: New pizza franchise opens in Glenmore

“It’s a big goal and big dream but I really want to recreate the schooling system and create a private school,” Ross said.

He wants to hold business meetings and create an environment where people can enjoy pizza and beverages while hosting community events similar to Ted Talks.

Ross said he never enjoyed school and would like to own his own private school one day.

@carliberry_
carli.berry@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

Just Posted

Crews continuing to clear rock north of Summerland

Site has had no movement for the past eight days

Kelowna developer makes an effort to help students left homeless after flood

U-Two developer is making an effort to help university students who were left in a lurch

Okanagan junior boys teams heading to basketball provincials.

The provincials invite 32 of the top junior teams in the province

Two accidents on Highway 97 near Vernon College

Emergency personnel have been called to two separate incidents on Highway 97 near Okanagan College

Music Rundown: Who you should be watching play live this week

Fill your calendar this week with these great shows

Girl heard saying ‘Help my Dad’ in suspicious radio message on Vancouver Island

Police asking for help following mysterious signals from somewhere between Comox and Sayward

Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

No treatment for highly infectious measles, says doctor

10 cases of measles confirmed in Vancouver as of Friday

Two more measles cases confirmed in Vancouver

It brings the number of total cases within the city connected to the outbreak to ten

No gas in Okanagan town as lone station closed for renovations

Falkland’s Petro Canada will remain closed for renovations until March 1

Shuswap facility adds 60 long-term care beds

Mount Ida Mews hosts grand opening of second phase in Salmon Arm

UPDATE: One dead after crash on Highway 97A near Armstrong

Police have confirmed that one person is dead following an accident on Highway 97A Friday

Most Read