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Armstrong keen on jeans for IPE theme

Denim in the Dirt selected as 2024 theme for annual exhibition Aug. 28-Sept. 1
Denim in the Dirt has been selected as the theme for the 123rd Interior Provincial Exhibition and Stampede Aug. 28-Sept. 1 in Armstrong. (Black Press - file photo)

Without question, agriculture is in the – ahem – ‘jeans’ of those involved with Armstrong’s annual Interior Provincial Exhibition.

And Levi’s, Wrangler, Gap, Silver and other brands will be on full display at the 123rd IPE Aug. 28-Sept. 1, as Denim in the Dirt has been selected as the 2024 theme.

“Each year the IPE and Stampede creates a unique theme focusing on one of our many divisions,” said IPE general manager Heather King. “For 2024 we are proud to bring together our Sewing, Quilting, and Fancywork division with everything denim.

“Quilting has been part of the fair since the beginning, and we felt that since denim and jeans have also been a part of the farming and rodeo lifestyle for decades, the combination is perfect.”

IPE directors and staff encourage all guests, vendors, businesses, and parade entries to embrace the Denim in the Dirt theme as most have a favourite pair of jeans whether they’re dark, light, acid wash, or full of holes.

“Jeans are a ubiquitous part of our wardrobe, and they have been forever,” said King. “Many stars have even sung about our passion for denim including Neil Diamond with Forever in Blue Jeans or Baby’s got her Blue Jeans on by George Strait.”

“Country, farming, and the IPE go together like 1,2,3 …Come celebrate our 123rd IPE with Denim in the Dirt.”

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Roger Knox

About the Author: Roger Knox

I am a journalist with more than 30 years of experience in the industry. I started my career in radio and have spent the last 21 years working with Black Press Media.
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