This undated product image provided by Mastercard shows Mastercard’s new logo. The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online. (Mastercard via AP)

No words: Mastercard to drop its name from logo

Mastercard joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name

What’s in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a “technology company in the global payments industry.”

READ MORE: Privacy watchdog says legal cannabis buyers should use cash, not credit cards

The Purchase, New York, company said Monday that 80 per cent of people recognize the Mastercard logo even when its name isn’t present.

The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Kelowna RCMP tackle man in Glenmore area

A witness saw RCMP make an arrest on Valley Road just after 6 p.m.

Minor car accident involves Kelowna motorcyclist

Access to Wardlaw Avenue is temporarily restricted

Outdoor Kelowna fields not ready just yet

It’s warming up and Kelowna’s outdoor fields are almost ready

Kelowna Fan Experience comes to life this weekend

The organizer of the two day event promises to be filled with fun

Kelowna RCMP search for suspect who allegedly stabbed man

The victim is in hospital with non-life threatening injuries

VIDEO: Sunny skies in the forecast makes for a great start to spring

Mostly sunny skies with a chance of rain by Friday evening in the Okanagan Valley

Small landslide closes Vernon road

City crews estimate Okanagan Bench Row Road will reopen at about 2:30 a.m.

Canucks hang on for 7-4 win over Senators

Horvat nets 2 for Vancouver

European, Canadian regulators to do own review of Boeing jet

Air Canada plans to remove the Boeing 737 Max from its schedule at least through July 1

Give a hoot and don’t touch baby birds

SORCO raptor rehab reminds residents to stop before they touch baby bird

Prime minister defends Liberal budget measures as sales effort gets underway

Conservatives under Andrew Scheer say it’s a spree funded by borrowing against the future

Father, former child soldier, seeks better life for family in Shuswap

Salmon Arm volunteers begin fundraising effort to help family resettle in Canada

Mayor meets with B.C. health minister on homeless taxi transfers

Two homeless people were discharged from Surrey Memorial and sent to a Chilliwack shelter

Most Read