Vernon’s BX Press Cidery is one of 25 small businesses in Canada to be featured in the Before the Business booklet, a new initiative rebranded May 19, 2021, that aims to bring promote businesses by sharing their backstory. (BX Press photo)

Vernon’s BX Press Cidery is one of 25 small businesses in Canada to be featured in the Before the Business booklet, a new initiative rebranded May 19, 2021, that aims to bring promote businesses by sharing their backstory. (BX Press photo)

New booklet tells the story of Vernon’s BX Cidery

The cidery is one of 25 in Canada featured in the new initiative to promote entrepreneurs by sharing their stories

Every small business has a backstory, and as more shoppers are moving from in-person to online, so too are tales of entrepreneurs who have become part of their communities’ backbone.

These stories are the basis for a new initiative that aims to generate awareness for small businesses, making use of the many memories made along their business journey.

Vernon’s BX Press Cidery and Orchard is one of 25 businesses across Canada included in the Before the Business booklet.

Officially launched on May 19 by Toronto-based Lexicon Financial Group of Raymond James Investment Counsel, Before the Business promotes Canadian entrepreneurs through the power of storytelling.

There is no cost to any of the businesses profiled in the booklet, whose creators are only looking to help them during a challenging time.

“Each business was referred by someone in our network because it made an impact on their life. Maybe they’ll have an impact on yours as well,” reads the Before the Business website.

READ MORE: New Woodsdale gas station planned in Lake Country

The story of BX Cidery begins in 1946 when Frank and Anna Dobernigg brought their family to Vernon from Alberta. They purchased the orchard from pioneer and taxidermist William C. Pound, who had established it after buying the 6,000-acre ranch from Frances Jones Barnard of the Barnard’s Express, “an iconic stagecoach company that serviced the interior of B.C. during the famed Caribou Gold Rush and beyond.”

Current owners Melissa and Dave Dobernigg took over the orchard in 2000 and have been growing and expanding the business ever since. For the full story of BX Cidery and more stories from across the country, visit the Before the Business website.

The initiative began in May 2020 with a booklet titled A Small Book of Amazing Businesses that profiled 14 businesses. For creators Craig Swistun and Wayne Hendry, it was already abundantly clear that businesses would be dramatically impacted by the COVID-19 pandemic.

“Small businesses are the backbone of the economy and many have been negatively impacted by the pandemic. According to a recent survey by the Canadian Federation of Independent Business (CFIB), more than 200,000 Canadian small businesses could shut their doors permanently,” said Swistun, associate portfolio manager and founder of Lexicon Financial Group.

“We believe that sharing stories builds deeper, more meaningful connections between customers and the businesses they choose to support.”

READ MORE: Economic boost coming in the back half of 2021, if vaccination stays effective: CIBC

Brendan Shykora
Reporter, Vernon Morning Star
Email me at
Follow us: Facebook | Twitter


Just Posted

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

North Westside residents can dispose of their unwanted bulky items between June 30 and July 14, 2021. (File photo)
North Westside residents can soon get rid of unwanted bulky items

Large household items can be disposed of at North Westside Transfer Station June 30 to July 14

Starting in 2022, the Columbia Shuswap Regional District is extending dog control to the entire Electoral Area D area. (Stock photo)
Dog control bylaw passes in Shuswap area despite ‘threatening’ emails

CSRD board extending full dog control to Electoral Area D; director calls for respectful discussion

The new Civic Memorial Park will incorporate pieces of the 80-year-old arena it replaces. (Artists rendering)
Pieces of Civic Arena reclaimed for new Vernon park

City centre space to incorporate wood from the historic arena

Fruit farmers in the Okanagan and Creston valleys are in desperate need of cherry harvesters amid COVID-19 work shortages. (Photo: Unsplash/Abigail Miller)
‘Desperate’ need for workers at Okanagan cherry farms

Fruit farmers are worried they’ll have to abandon crops due to COVID-19 work shortages

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed Eli Beauregard facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Cpl. Scott MacLeod and Police Service Dog Jago. Jago was killed in the line of duty on Thursday, June 17. (RCMP)
Abbotsford police, RCMP grieve 4-year-old service dog killed in line of duty

Jago killed by armed suspect during ‘high-risk’ incident in Alberta

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

The George Road wildfire near Lytton, B.C., has grown to 250 hectares. (BC Wildfire Service)
B.C. drone sighting halts helicopters fighting 250 hectares of wildfire

‘If a drone collides with firefighting aircraft the consequences could be deadly,’ says BC Wildfire Service

A dose of the Pfizer-BioNTech COVID-19 vaccine is pictured at a vaccination site in Vancouver Thursday, March 11, 2021. THE CANADIAN PRESS/Jonathan Hayward
NACI advice to mix vaccines gets varied reaction from AstraZeneca double-dosers

NACI recommends an mRNA vaccine for all Canadians receiving a second dose of a COVID-19 vaccine

A aerial view shows the debris going into Quesnel Lake caused by a tailings pond breach near the town of Likely, B.C., Tuesday, Aug. 5, 2014. THE CANADIAN PRESS/Jonathan Hayward
Updated tailings code after Mount Polley an improvement: B.C. mines auditor

British Columbia’s chief auditor of mines has found changes to the province’s requirements for tailings storage facilities

Most Read